Internet era channel innovation will challenge the traditional model of the furniture industry

Internet, so that all the big brands and small office furniture brand stood on the same starting point, especially the furniture industry is now reshuffle, even if you are a big brand, if not vigilant, maybe tomorrow out is you. Therefore, the furniture industry should accept the reality of the Internet as an effective tool and the store together. Only truly embrace the Internet, only the invincible might.

Intense competition in the current furniture market, homogeneity, overcapacity and other issues why not let companies felt hesitant it? Whether acknowledged or not, the mobile Internet era is already coming, simultaneously with the birth of the Internet as well as anxiety, so a lot of tradition furniture companies feel anxiety, they want access to the Internet, but still could not find the direction where; obviously feel dangerous in a step by step approach, but not see who the enemy is, but may emerge at any time a subversive, playing have their own naked.

In such a case, understand the situation, it is important not to blind development, and furniture companies to understand their own strength, step by step in order to develop steadily. "Picture of the future will be so: all people and all things, any place, for the time, always-on, real-time interaction in figurative painting picture behind, we must imagine, is complicated by the sub-step, real-time." Network " This is the core of the Internet age. "

Mobile Internet technology allows people, and objects, people and information exchange has become more easy and convenient. Gradually coming of age of the user's sovereignty from the positioning of the brand fundamental changes to marketing communications occurred. Brand management of the Internet under the thinking is thinking from outside the Mainland, user-oriented as in the past no longer possible to just stay on the surface, the user has never been thought to be its head.

But even in the Internet age, quality and service is still the furniture industry based on market basic conditions. Although the Internet and its product electricity providers to provide enterprises with a brand new fast communication channels, but the overall strength and brand value will ultimately be reflected in the market, thus opening up new development specifications. Therefore, the furniture industry in order to achieve greater development, we must make good use of the Internet thinking, self-development and innovation while doing so only in order to better adapt to market changes in the future.